The Success Story of Taj Mahal Tea: How a Brand Became a Legacy
Nowadays, few brands in Indian tea command as much respect and nostalgia as Taj Mahal Tea . Launched in 1966 , this premium tea brand by Tata Consumer Products (formerly Tata Tea) didn’t just sell tea. It sold an experience , a tradition , and a symbol of refinement . But how did Taj Mahal Tea become one of India’s most iconic and legally protected brands as a trademark Registration 1: The Birth of a Premium Brand (1960s-1970s) The Vision Behind Taj Mahal Tea In the early 1960s, Tata Tea (then part of Tata Group) noticed a gap in the Indian tea market. While most tea brands focused on affordability, there was no premium tea brand catering to discerning consumers who valued quality and aroma . The company decided to create a luxury tea brand , positioning it as the "Champagne of Teas." The name "Taj Mahal" was chosen deliberately. It suggested heritage, grandeur, and...