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Showing posts from March, 2025

The Success Story of Taj Mahal Tea: How a Brand Became a Legacy

 Nowadays, few brands in Indian tea command as much respect and nostalgia as  Taj Mahal Tea . Launched in  1966 , this premium tea brand by  Tata Consumer Products  (formerly Tata Tea) didn’t just sell tea. It sold an  experience , a  tradition , and a  symbol of refinement . But how did Taj Mahal Tea become one of India’s most iconic and legally protected brands as a trademark Registration 1: The Birth of a Premium Brand (1960s-1970s) The Vision Behind Taj Mahal Tea In the early 1960s,  Tata Tea  (then part of Tata Group) noticed a gap in the Indian tea market. While most tea brands focused on affordability, there was  no premium tea brand  catering to discerning consumers who valued  quality and aroma . The company decided to create a  luxury tea brand , positioning it as the  "Champagne of Teas."  The name  "Taj Mahal"  was chosen deliberately. It suggested heritage, grandeur, and...

Voluntary Surrender of Trademark Registration in India.

 A  Trademark Registration Certificate  in India grants special rights to a brand owner for using a distinctive mark for their goods or services. However, circumstances such as business restructuring, brand discontinuation, or legal requirements may necessitate the surrender of a registered trademark. If you intend to voluntarily surrender your trademark registration in India, the process is governed by the  Trade Marks Act, 1999  and the  Trade Marks Rules, 2017 . Process of Trademark Surrender in India 1. Types of Trademark Surrender There are two primary scenarios for surrendering a trademark: Voluntary Surrender : The registered proprietor willingly gives up trademark rights. Removal for Non-Use : If a trademark remains unused for  five consecutive years , any third party can file for its removal. This guide focuses on  voluntary surrender by the trademark owner . Process to Voluntarily Surrender a Trade...